Tod has kicked off a star-powered presence on Dubai’s outdoor scene with a brand-new D/OOH campaign launched in the second week of September, spotlighting football icons Mo Salah, Erling Haaland, and Lamine Yamal. This promotional campaign puts the focus on Tod’s monthly and yearly subscriptions, inviting fans to stay connected to the world of sports and entertainment through the platform. Classified under both the media and broadcasting as well as the mobile apps industries, the rollout takes a multi-format approach, leveraging digital screens and prominent hoardings scattered across Dubai for maximum reach. The campaign follows Tod’s successful March 2024 OOH outing, when the platform elevated its subscription offering to deliver top-notch coverage of the F1 event, and now once again reinforces its commitment to delivering premium viewing experiences with a global sports twist. This Tod D/OOH visual makes an instant impact with its bold and energetic design, strategically crafted to capture the attention of football fans on the move. The creative features three football stars, Erling Haaland, Mo Salah, and Lamine Yamal, positioned front and center, instantly connecting the campaign to global football excitement. The tagline “It’s All TOD, It’s All the Games, It’s Goaaaal!” amplifies the energy and reinforces Tod as the ultimate destination for sports content. A strong purple backdrop creates a sense of power and reliability, while the bright yellow accents, particularly around the subscription price tag “From AED 39.99”, highlight the promotional offer in a way that feels urgent and irresistible. The inclusion of league logos, Premier League, Champions League, and LaLiga, further validates the platform’s authority in broadcasting top-tier football. Together, these elements balance clarity with excitement, positioning Tod’s subscription packages as both accessible and premium, while keeping the campaign approachable, vibrant, and fan-focused. Tod’s latest D/OOH campaign in Dubai wraps up as more than just a promotional push; it’s a celebration of football’s global spirit brought closer to fans through a seamless subscription experience. By combining world-class talent with a vibrant, high-energy visual identity, the platform has successfully positioned itself as the go-to hub for live sports and entertainment. With its accessible pricing and star-studded appeal, the campaign doesn’t just advertise a service; it sparks excitement, inviting fans across Dubai to join in and make every matchday feel bigger, bolder, and more connected. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
