While the UAE gets ready for back-to-school shopping, MG rolls out its new outdoor advertising campaign in a strategic move to position itself not just as a car brand, but a lifestyle for young professionals and families. Following their last campaign, the new billboards, found all over the UAE’s most strategic hotspots, carry the bold message of School Vibes With Style and instantly combine seasonal pertinence with aspirational flair. The creative application of the billboards steals the spotlight with a combination of MG's sophisticated car models against the school parking lot backdrop, surrounded by doodles of grad caps, textbooks, mathematical equations, and stationery sketches. The sketches not only speak to the school season but also introduce a bright, youthful energy to the campaign. By evoking the cultural hype surrounding back-to-school season with the words School Vibes with Style, MG appeals to the cultural buzz surrounding back-to-school season but ties its vehicles to style, confidence, and readiness as well. Counterbalanced to this emotional appeal is a strong call-to-action: Enjoy up to AED 20,000 cash discount and more, which is a strong incentive directed at cost-conscious shoppers. As a further guarantee, MG specifies its 6-year / 200,000 km warranty, establishing trust and confidence in durability value. The campaign was introduced in the second week of September upon Unipoles.
