“From land to living.” It’s a line now stretched across Dubai’s busiest highways, introducing HOLM Developments to the city’s residents and visitors alike. HOLM Developments, a real estate brand now making its billboard debut in the city. While it’s the first time their name is lit up in Dubai, the company isn’t new to the game. HOLM isn’t a speculative name. For over two decades, the developer has been quietly acquiring land and shaping its vision away from the noise of marketing campaigns. Their philosophy is rooted in permanence: building projects that endure, with architecture, locations, and decisions made to matter not just now but decades from now. The visuals reflect that restraint. Deep earthy backgrounds, tonal gradients of red and brown, and the word “HOLM” in sleek silver lettering dominate the billboards. On bridge banners, the tagline reads “From land to living” alongside its Arabic counterpart, grounding the brand in both global and regional contexts. The typography is modern but unfussy, letting the words do the heavy lifting. Even the contact callout, “800 HOLM,” is placed with minimal distraction, echoing the developer’s philosophy: cut through the clutter, keep it lasting.The new real estate developer has chosen digital screens and bridge billboards for its first major presence in Dubai in the third week of September.
