Cairo drivers aren’t easy to impress, but the National Bank of Egypt and Visa seem determined to change that. Since March 19, NBE's latest campaign has been hard to miss, plastering the city with a pairing no one saw coming: Pep Guardiola, one of football’s most decorated managers, and Amr Youssef, one of Egypt’s most bankable actors. The collaboration isn’t just about celebrity pull, it’s a statement about reach, trust, and the global-to-local power of NBE’s Visa cards. The billboards themselves lean into storytelling without saying too much. Large, cinematic portraits of Guardiola and Youssef are set against warm golden tones, a palette that suggests prestige but also feels approachable. Next to them, the copy spells it out: “Many benefits that let you pay in installments” and “With Visa credit cards from the National Bank of Egypt.” It’s straight to the point, practical perks anchored by star power that instantly grabs attention. On one side, you have Guardiola, instantly recognizable in his understated style, looking like he’s mid-conversation. On the other, Amr Youssef, equally magnetic, anchoring the campaign with a local familiarity that balances the international gloss. The creative uses warm golden gradients behind the figures, echoing both aspiration and reliability, while the bold Visa and NBE logos hold their ground on top. The copy is straight to the point, highlighting card benefits and positioning the campaign as more than just a star-studded moment. The decision to put these two faces side by side is deliberate. Guardiola brings the global authority of a winning coach, while Youssef channels the confidence and charisma of Egyptian pop culture. Together, they lend NBE and Visa the kind of instant recognition that doesn’t require overexplaining. It’s a smart use of billboard space: big names, bold visuals, and just enough storytelling to make people look twice as they pass. For more on this campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign such as the campaign type, kind, location, budget, media plan, and more.
