Krave has swept onto the streets of the UAE with a new outdoor campaign in a bold move, capturing attention with Disney's playful, lovable character, Stitch. The campaign seamlessly combines Krave's youthful, fun brand personality and Stitch's energetic personality to produce a billboard that is both memorable and arresting. The design immediately catches the eye with its bright, lively color palette of greens, purples, and island-holiday accents, reflecting Krave's fun, dynamic personality. Following their prior showcase, the new billboards feature Stitch, front and center, bursting with energy, arms welcoming wide, with the slogan He's arrived and he's hungry! Aloha to Stitch! The playful copy ties so well into Krave's brand promise “Eat. Play. Repeat.” By employing a universally recognized character, Krave is playing on nostalgia while simultaneously targeting younger consumers who relate to Disney characters. The billboard is simple and effective, hosting big letters, bright colors, and Stitch's exaggerated, goofy grin, ensuring that the ad will be noticed even in high-traffic areas. In a competitive restaurant and entertainment market such as that in the UAE, Krave's Stitch campaign is a refreshing combination of creativity, brand narrative, and visuality. The campaign was introduced in the second week of September upon Unipoles.
