Post its last OOH campaign, Emirates NBD has put up attention-grabbing billboards in Sharjah and Dubai for its Millionaire Account campaign. It's impossible to ignore: Open a Millionaire Account to be the next winner with AED 50,000,000 as prize money. What elevates it from being just another banking banner is how it connects savings with aspiration, prestige, and possibility. The Millionaire Account is a savings product bank account that has a monthly draw of raffle-type with massive cash prizes. The total prize money is huge (AED 57 million in prize levels for Emiratis, residents, and business accounts). The customer earns entries on the basis of holding averages in the account: i.e., maintaining certain balances or payroll transfers. The more you save, the more likely you'll win. The hoarding uses large numbers (e.g. AED 50,000,000) as the visual anchor. The size and boldness of the prize amount are intended to catch eyes fast, especially from cars. The font is simple, bold; the wording is concise. The call to action is straightforward: open the account, enter the draw. Location choice (bridge-billboards across busy traffic arteries) means targeting consumers and commuters, people already conditioned to high-value, fast-moving images. The campaign doesn't merely offer wealth; it urges people toward saving, toward more dynamic use of money. Saving is turned into a game. Emirates NBD identifies with both desire and necessity for finance; the hope that a bank account could change your life. They have Emiratis, residents, and businesses as special prize categories; that is a mark of inclusive design. You see people across socioeconomic lines being included. The format is making savings rewarding and accessible. In a competitive banking sector, having substantial draws gives Emirates NBD a strong advertising message. They are saying: we don't just keep money, we reward action and loyalty. This billboard is doing heavy lifting. It’s more than a financial offer; it’s a promise of change, or at least a chance for it. It plays on two emotions: hope and agency. If you’re in Dubai or Sharjah and see it daily, it begs a question: could this be my breakthrough? The ad launched in the UAE in the second week of September, on both hoarding and bridge billboards.
