For the very first time, China's automaker Deepal has rolled out a large outdoor campaign to promote its electric SUVs, the Deepal S05 and Deepal S07. With crisp shots showcasing their contemporary designs, Deepal’s outdoor campaign sets the stage for the brand's entry into Egypt's growing electric vehicles market. The new showcase is strategically planned with a two-visual approach, the first featuring the exterior of each car, and the other showcasing the interior luxury. For the S05, the outside billboard is that of a silver-colored SUV facing a serene, modern backdrop with a large, boldly marked price beginning at 1,450,000 EGP. Below it, another board features the upcoming cockpit, dominated by a gigantic digital screen and clean lines, portraying a cutting-edge, premium driving experience. As for the S07, it is positioned as the higher-end choice, starting at 1,800,000 EGP. Its billboard displays a sporty blue model, projecting sportiness and refinement, and its interior advertisement features luxurious, orange leather trim with state-of-the-art infotainment options. Both sets of billboards include the tagline Electric and Range Extended Electric Vehicles, an important marketing position for a still-warm welcome market to EVs. The campaign also pushes warranty legitimacy by offering an 8-year warranty, further providing consumers that extra layer of confidence. The clean, minimalist, and serene background photos ensure the cars are the star of every advert, minimizing distraction and maximizing desirability. In addition, the bold price tag on each car balances between aspirational and attainable. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
