Geely, the globally recognized auto brand, has rolled onto the UAE's roads with a brand new outdoor campaign, showcasing its all-electric EX5 model. The campaign follows their prior appearance, marching towards cleaner mobility, taking the lead on UAE’s electric journey. The stylish yet minimalist billboard graphics showcase the EX5 electric SUV, highlighting its bold silver hue, set amidst a desert landscape. Not only does this visual message place the car's futuristic design at center stage, but also subtly identifies the car with the essence of the region, highlighting Geely's aspiration to become an integral part of the Emirati lifestyle. The campaign slogan Geely EX5 Fully Electric is noted in both English and Arabic, using the phrase fully electric to highlight the brand's unique feature, capitalizing on the booming interest in environment-friendly and sustainable cars among consumers. On the right, a finance offer is carefully placed, promoting a 0% interest finance from AED 1,350 per month plan. The campaign succeeds in reconciling aspirational brand creation with reality by offering both a dream of modern electric driving and a concrete monetary path to ownership. Having the official distributor AGMC right beside Geely's logo instills confidence and tells customers where to find the vehicle. Geely’s new outdoor advertising campaign in the UAE successfully blended advanced visual appeal and assertive messaging upon unipoles, promoted throughout the first week of September.
