Starbucks has brewed up a fresh presence on Dubai’s outdoor scene with a brand-new OOH campaign launched in the second week of September, shining the spotlight on its Rewards App. The campaign, classified under the food and beverages industry, invites people to download the app and enjoy up to 20% off, blending digital convenience with everyday coffee moments. Rolled out as a single-format push through prominent hoardings, the campaign is designed to grab attention on the go. This latest move follows Starbucks’ successful November 2024 OOH appearance, when the brand turned heads with its vibrant campaign for cold refreshers, once again proving its knack for keeping things exciting and relevant for Dubai’s coffee lovers. This Starbucks OOH visual in Dubai makes an instant impact with its bold green backdrop, the brand’s iconic color, often tied to growth, balance, and harmony in color psychology, reinforcing the brand’s identity and calming yet energizing presence. At the heart of the billboard is a photograph of a hand holding a smartphone displaying the Starbucks logo, symbolizing the ease and accessibility of the Starbucks Rewards App. The copy is clear and enticing, with taglines like “Download the Starbucks App to unlock STAR POWER” and “Sign up & get 20% OFF”, making the benefit instantly obvious to passersby. Golden star graphics are scattered across the design, adding a celebratory sparkle that aligns with the “star power” concept and makes the visual more dynamic. The layout balances simplicity with bold messaging, blending Starbucks’ trusted branding with an engaging invitation to connect digitally, all while keeping the design approachable and easy to digest on the move. With this campaign, Starbucks once again proves that it knows how to meet its audience where they are, both on the streets and on their screens. By tying its signature green identity with a simple, rewarding call-to-action, the brand creates a seamless link between everyday coffee moments and digital convenience. It’s a reminder that Starbucks isn’t just about coffee; it’s about making daily rituals easier, more rewarding, and a little more exciting. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
