Following their recent outdoor branding campaign, Egyptian developer City Edge has launched a new OOH campaign to present their latest project in New Alamein City – the extension of El Alamein that President el-Sisi inaugurated last March in Marsa Matrouh governorate. With images of high-rise towers, the ads present “The first and only towers in New Alamein”, with supplementary artwork and copy that describes the upcoming project as “sky-high seaside living”. The campaign started around mid-June and uses uni-poles, billboards, mega signs, double-decker poles, and gate combinations in various locations across the Greater Cairo.
