Following their prior showcase, Etisalat and launches a brazen new outdoor campaign across the UAE, promoting their value-add collaboration with Careem Plus. Billboards spread across the UAE declare the exclusive offer: “12 months of Careem Plus free with all Postpaid and Home plans,” conveying a bold and interesting message to both current and prospective subscribers. The ad copy features little but efficient text to ensure that the message is understood instantly by commuters. 12 months of Careem Plus on us and On all Postpaid and Home plans stand out in bold, high-contrast letters from Etisalat's signature red and Careem's new green hues. The efficiency ensures that even under speeds experienced during rush hours, the promotion is communicated within seconds. The billboards also host lifestyle images with familiar service icons representing Careem Plus services, such as rides, food, and grocery shopping. Individuals smiling are also added, exuding contentment and convenience. The interplay between promotion text and image is closely controlled, not filling the space but upholding brand identity. Both Arabic and English versions of the campaign are used to ensure everyone can relate to it, locals and expats alike. The campaign message speaks loudly to value-conscious consumers, granting them the ability to stay connected with everyday conveniences for no extra cost by selecting Etisalat And. Etisalad And’s new outdoor advertising campaign in the UAE successfully blended advanced visual appeal and assertive message of personalization and selectivity upon bridge billboards and Digital screens, promoted throughout the first week of September.
