Following its last appearance in August 2025, InDrive, the ride-hailing and delivery service mobile app, has rolled out an eye-catching new OOH campaign across Downtown and in West Cairo, showcasing its role in modern transportation in Egypt. The ad highlights commuting from one spot to another, featuring the renowned actor Khaled Mokhtar. The billboard’s visuals prominently feature a bright, vibrant green and clean white, reflecting the brand’s official colors, which communicate safety and sustainability to passengers nationwide. Additionally, the tagline on the billboard, “Choose your way, Choose your price,” is presented in a large, bold font, making it immediately clear and direct. The campaign has returned, spreading over the 6th of October Bridge and Sheikh Zayed City. It also features once again the renowned content creator and comedian Khaled Mokhtar as the happy passenger, highlighting the positive, user-friendly experience while subtly encouraging commuters to take action. For more on this campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
