West Cairo’s real estate scene is witnessing rapid growth, with developers seeking distinctive angles to capture the attention. Vivienda Developments, partnering with Yasser Al Beltagy Architects, launches their OOH campaign for Jaén Villas across West Cairo. Entering the competition by highlighting a unique installment plan and being this generation's Andalus. This follows Vivienda Developments’ previous campaign in August 2025. The installment plan “0% down payment, up to 12 years of installments,” is a direct sales trigger addressing affordability, while strongly appealing to middle and upper-middle class buyers, who aspire luxury but face challenges with short-term plans. In addition, the phrase “Al-Andalus of this generation”, written in an elegant Arabic font, evokes the Andalusian/Spanish heritage, positioning the project as sophisticated, with cultural richness and refinement, while still attainable, thanks to the financing options. The billboard is placed next to other real estate campaigns; however, it stands out with its deep green scenery, accompanied by an Andalusian-inspired white villa. Furthermore, the project’s logo is elegantly placed at the top left corner, while YBA’s logo is placed at the bottom, as an assurance of architectural excellence. Alongside Vivenda Developments’ logo, strengthening the developer’s presence. And the hotline and website serve as a direct call to action, next to the project’s location, “Zayed - West Cairo”. Vivienda Developments is bringing its expertise to West Cairo after delivering over 70 projects in East Cairo, like Beit Al Watan, Andalusia, and Narges. Jaen Villas includes a variety of units, including townhouses, twin houses, and independent villas. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
