Egyptian developer Maxim has come back to the billboards of Greater Cairo to remind city residents of their beach projects in Al Sahel. With new colorful artwork, the ads invite viewers to Bo Sands and Bo Islands, as well as the entertainment spot Bo Hub. Ad copy defines each project as “Waterfront homes” and “The Lagoon’s Life” and include the location of the projects – Sidi Abdelrahman Bay. The campaign started towards mid-June and uses uni-poles, double-decker poles, billboards, mega signs, and flags, as well as gates and serial combinations of great visibility.
