Waffarha has just made its big debut on Cairo’s bustling outdoor advertising scene with a fresh D/OOH campaign that’s all about branding and promotion. Marking the platform’s very first appearance across the city, the rollout is widely distributed across Greater Cairo to grab maximum attention. Taking a multi-format approach, the campaign spans both digital screens and static billboards, ensuring the message reaches people on the move wherever they are. Classified under the mobile apps industry, the campaign highlights an irresistible offer of up to 300 EGP cashback on the first three outings booked and paid through the app, making everyday leisure more rewarding while introducing Waffarha as a smart go-to for outings. This Waffarha D/OOH visual lights up the streets with its bold orange backdrop, the brand’s signature color, which in advertising psychology is often tied to energy, excitement, and affordability, perfect for grabbing attention. The ad showcases three cheerful young people, one holding a phone with the Waffarha app open, symbolizing ease and accessibility. The main copy boldly declares “Cashback up to 300 EGP” and “On your first 3 purchases through the Waffarha app”, followed by a promo code highlighted as “NEW300 available”, making the offer both clear and enticing. At the bottom, the campaign highlights popular partners where cashback applies, including Vox Cinemas, Ski Egypt, Cilantro, Buffalo Burger, Dolphina, Kufta, and Magic Planet, positioning the app as the gateway to fun, food, and experiences. The overall design blends vibrant energy with relatability, making everyday outings feel even more rewarding. With this lively debut, Waffarha isn’t just promoting cashback; it’s stepping into the spotlight as a lifestyle companion for Cairo’s everyday adventures. By blending eye-catching visuals with a practical, rewarding offer, the campaign introduces the brand in a way that feels fresh, approachable, and instantly relevant. It’s a strong first step that sets the tone for Waffarha’s presence in Egypt’s competitive app scene, turning simple outings into moments of value and excitement. Visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
