As the back-to-school season kicks off, the Commercial Bank of Dubai (CBD) is stepping onto Dubai’s bustling outdoor scene with a fresh D/OOH campaign launched in the first week of September. Classified under the banking industry, the campaign highlights cashback offers on school fees, easing the financial load for families during this busy time. Rolled out as a multi-format presence across bridge billboards and digital screens, the visuals ensure wide visibility and a timely connection with parents citywide. This marks CBD’s latest move after their successful April 2024 OOH appearance, when the bank turned heads with a creative concept campaign offering exciting rewards, once again proving their knack for blending innovation with everyday needs. The ad leans heavily on green tones, a color tied to growth, stability, and financial wellbeing, which fits perfectly with the campaign’s message of easing school expenses. On the left, a bright callout reads “Apply on the CBD App” and “Turn education fees into Cashback”, immediately pointing to convenience and reward. The center of the visual uses a simple equation format: “School fees + [CBD Visa card] = AED 1,500 Cashback”, making the benefit clear and easy to grasp at a glance. To the right, the copy “Turn school fees into cashback” reinforces the core promise, sitting alongside the bank’s logo to ensure strong brand recognition. The design is straightforward yet impactful, balancing numbers, text, and imagery in a way that feels approachable and family-oriented, while still maintaining the professional tone expected from a leading bank. With this back-to-school rollout, CBD shows once again that it understands the real needs of its community, turning a stressful season into an opportunity for ease and reward. By blending a clear message with smart design and relatable benefits, the campaign not only strengthens the bank’s visibility across Dubai but also reinforces its role as a supportive partner in everyday life. It’s a reminder that banking, at its best, can go beyond numbers to make a genuine difference for families. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
