With 170 years of history, Standard Chartered Bank is committed to fostering sustainable growth and leading the digital transformation of global banking. Since its last appearance in May 2025, the bank has launched an impressive OOH campaign across Dubai’s billboards, reaching individuals and businesses focused on investing in their future and pursuing global ambitions. The billboards’ blue visuals convey trust and reliability to the audience of all ages and businesses globally. Standard Chartered calls out the clients and enterprises with the shared slogan at the bottom, “Now is your time,” and this phrase ties two seemingly different messages together and serves as the ultimate call to action. “For those who invest in the future,” this message is aimed at individuals such as parents, or anyone with long-term financial goals like education, retirement, or securing a legacy, who are forward-thinking and financially responsible. As the image of the young boy playing tennis reinforces this idea, it’s not just about saving money; it's about making strategic decisions today to ensure a better life for oneself and future generations. And as “For those with global ambitions,” this message targets a different, but equally important audience: the ambitious and worldly. This is for entrepreneurs, executives, or anyone who sees the world as their marketplace and is looking for a financial partner that can support their international business or investments. In conclusion, the campaign’s hoardings are visually striking, effectively communicating the message to passersby. Additionally, the font’s size and color are clear enough to ensure the message reaches everyone.
