BMW unveiled an impressive new outdoor advertisement campaign across the UAE, grabbing headlines with a message of individuality, luxury, and personal design. Following their prior appearance, sleek new billboards feature pictures of the company's latest models capture BMW's leadership in luxury vehicles while conveying the aspirations of UAE's luxury market. The billboard itself is elegant yet direct, featuring two major BMW models, The 7 and The X7, painted in a shiny metallic blue color. The background is as elegant as the cars, with subtle gradients and glossy surfaces that impart sophistication. The positioning of the vehicles front and center guarantees they command the attention, immediately focusing the viewer on the product without overwhelming them with busy graphics or secondary messages. The slogan Your Distinction, Designed with BMW Individual is noted in Arabic and English, both together capturing BMW's campaign, emphasizing exclusivity, personalization, and the fact that a BMW is not merely a car, but a statement. The reference to BMW Individual, the firm's bespoke customization offering, informs wealthy individuals in the UAE that they can customize their vehicle to their unique taste. This resonates nicely in a market where high-end shoppers place value on personalization and uniqueness as markers of prestige. BMW's new outdoor advertising campaign in the UAE successfully blended advanced visual appeal and assertive message of personalization and selectivity upon hoarding billboards spread out through the first week of September.
