Cairo’s billboards have recently been adorned with a striking real estate presence, as Talaat Moustafa Group (TMG) introduces a new OOH campaign featuring its two landmark projects, Celia and NOOR. The campaign brings both developments into the spotlight simultaneously, creating a strong visual pairing that highlights the group’s diverse offerings in modern living. This dual showcase positions both developments side by side on the city’s premium billboards, giving passersby a glimpse into the group’s expanding vision. The campaign captures the elegance of Celia, with its refined villas and upscale living environment, alongside NOOR, the smart and sustainable city promising a brighter, future-forward lifestyle. By featuring them together, TMG reinforces its standing as a pioneer in shaping Egypt’s urban landscape while appealing to a wide spectrum of potential homeowners. The visuals bring each project’s identity to life, using clear imagery and modern layouts that draw attention without overwhelming the viewer. Celia’s ad exudes a serene, family-oriented charm, while NOOR’s execution emphasizes innovation and progress, reflecting its positioning as the city of the future. Both share the consistent TMG branding that has become instantly recognizable on Cairo’s highways. TMG’s decision to place these campaigns across key high-traffic spots ensures visibility among a diverse audience of commuters, investors, and families considering their next move. By placing Celia and NOOR together, the campaign not only markets two distinct projects but also strengthens the group’s overall narrative: a trusted developer capable of blending luxury, community, and innovation. This campaign follows TMG’s steady streak of strong OOH appearances, previously seen with campaigns like La Cantine Beach Residences at SouthMed, proving the developer’s ongoing commitment to making its presence felt across Egypt’s bustling outdoor scene. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
