Cleveland Clinic Abu Dhabi, part of the M42 network, has been ranked as the top hospital in the UAE and Gulf region for the second time by Newsweek in its ‘World’s Best Smart Hospitals’ 2024 list. The ranking places the hospital amongst the top in a list of 330 world-class healthcare facilities from across the globe. The Clinic is a unique, unparalleled extension to the US-based Cleveland Clinic’s model of care. Cleveland Clinic Abu Dhabi rolls out its very first OOH campaign in the UAE during the first week of September. The phrase “10 years of trusted care” emphasizes the 10-year milestone, serving as a credibility marker showing experience and a proven record in the healthcare industry. The “World’s Best Hospitals” badge strengthens the message featuring the Newsweek / Statista badge, adding a strong third-party validation, positioning the brand as a world-class healthcare provider, not just a regional hospital. The hoarding billboard uses a die-cut extension, posing as an eye-catching break from the monotone of the regular billboards. The design conveys modernity, innovation, and distinction, fitting the hospital’s image of a world-class position. This also enhances the recall value, since it is more likely for a passerby to remember a design that literally breaks out of the box. The campaign features a blue and green color scheme paired with the sky’s warm tones of orange, pink, and gold, symbolizing trust, calmness, healing, and growth, reinforcing both the medical excellence and the emotional comfort Cleveland Clinic wants to communicate. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
