Property Finder is once again making its mark on Dubai’s prime billboard scene with a fresh D/OOH campaign launched in the first week of September. This time, the real estate leader takes a multi-format approach, rolling out digital screens, hoardings, and uni-poles across the city to maximize visibility and impact. Classified under the real estate and mobile apps industries, the campaign leans into convenience and modern living by encouraging people to download the Property Finder app as their go-to tool for finding a new home. Following their November 2024 OOH appearance, which promoted the ease of finding apartments anytime and anywhere, this new rollout continues the brand’s mission to simplify home-hunting while speaking directly to the everyday needs of Dubai’s residents. This Property Finder D/OOH visual is designed to instantly grab attention with its bold red background, a color often tied to urgency, energy, and action, perfectly aligning with the call-to-action “Download the App now.” On the left side, the brand’s logo is paired with the central tagline “It all starts here”, displayed within a search bar motif that reinforces the idea of beginnings and possibilities. To the right, an aesthetically pleasing photograph shows a group of people seated together, gazing at Dubai’s iconic skyline with the Burj Khalifa in clear view, capturing the dream of finding the perfect home. The balance between the vibrant red and the serene, aspirational imagery creates a striking contrast that makes the ad not only eye-catching but also emotionally relatable, speaking to both ambition and belonging. With this new campaign, Property Finder doesn’t just promote an app; it paints a picture of new beginnings and possibilities. By blending bold design with an aspirational message, the brand connects on a human level, reminding Dubai’s residents that every search for a home is the start of a new chapter, and “It all starts here.” Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
