Tank has officially stepped onto Cairo’s bustling outdoor advertising stage with its very first OOH campaign, and it’s already turning heads. Featuring the uprising star Aya Samaha, the campaign promotes Tank’s all-new blender, blending star power with innovation in the consumer electronics industry. Rolled out as a single-format campaign, the visuals are scattered across prime static billboards in Greater Cairo, ensuring maximum exposure and impact. With this bold debut, Tank not only introduces a new product but also marks its presence in the city’s competitive advertising landscape with a fresh and relatable face. Tank’s debut OOH visual across Cairo bursts with color and energy, with the rising star Aya Samaha front and center, proudly showcasing the brand’s new blender. The photograph captures her standing at a table filled with fresh fruits, smiling confidently as the blender packed with vibrant ingredients, takes the spotlight. Beside her, another woman in a party hat looks on with admiration, adding a warm, celebratory feel to the scene. The ad carries the bold tagline “Change the Expected” alongside the copy “Change to the strongest blender in Egypt”, both statements reinforcing Tank’s innovative and powerful positioning in the consumer electronics market. The playful party setting, complete with balloons and bunting, balances professionalism with approachability, making the product feel like a joyful addition to everyday life. Tank’s first leap into Cairo’s OOH scene feels more like a celebration than just a campaign, and that’s exactly what makes it memorable. By pairing Aya Samaha’s charm with a vibrant, everyday setting, the brand manages to create an image that feels both aspirational and relatable. More than just advertising a blender, Tank is positioning itself as part of the joyful moments people share at home. With this lively debut, the brand sets the stage for future campaigns while giving Cairo commuters a taste of freshness, color, and innovation along the way. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!
