Egypt’s banking sector is highly competitive, with most banks offering nearly identical services, making the choice difficult. Bank NXT, in collaboration with VISA, distinguishes itself with a points feature that sets it apart from competitors, highlighted in a new OOH campaign featuring Amir Karara. This follows its previous appearance in March 2025. The campaign carries a lively, intriguing message in slang Arabic, translating to “No words, just points”. Uses a multi-visual approach, the bank broadens its appeal, targeting both active youth and urban professionals. Featuring Amir Karara as brand ambassador and VISA as partner, leveraging global credibility by positioning the campaign as not just a local bank offer but a world-class experience backed up by VISA’s international reputation. One of the visuals showcases a basketball court, subtly implying teamwork, energy, and winning. Others feature a more modern, urban setting, associating the card with confidence and aspirational lifestyles. Moreover, the credit card is held prominently in both design directions, ensuring brand recognition. The multi-channel campaign includes a hotline and website as a clear call to action, encouraging immediate audience response. Featuring a well-known and trusted actor cleverly enhances the brand’s credibility and authority, positioning itself as a powerful, reliable, and aspirational bank. Bank NXT had strong business results in the first months of last year, seeing a 66% net profit growth, after registering 1.3 billion pounds in the first 9 months of 2024, compared to 801.3 million during the same period in 2023. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
