Cairo's busy streets go ablaze, like always, with a vibrant new campaign by Yango Play, the entertainment and streaming portal making waves across the region. The billboards feature two creative advertisements, mirroring the diversity of Yango Play's content library. One highlights Project X, an action packed film featuring explosive characters like Karim Abdelaziz, Yasmine Sabri and Eyad Nassar, equipped to the teeth for frightful battles, signaling that Yango Play offers high-octane, adrenaline-fueled content. The other advertises the series Sensitive String 2 with a list of characters, including Ghada Adel, Ingy El Mokadem, Heidy Karam, and Mohamed Alaa, arranged in a glamorous, attention-worthy layout, representing the platform's dedication to emotional, character-focused content. What all the billboards have in common is the strong Yango Play brand block on the right side of the billboards, with clean white lettering and strong purple background. This way, instant brand recognition is established, regardless of what show or film is showcased. To make the billboards even more appealing, the promo hook is noted in strong yellow “90 days free.” Installed in prime city spots, these energetic digital billboards slice through Cairo's visual noise with ease, relying on star power, known faces of Arabic TV and cinema, and a flash of instant knowability and credibility. Visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, location breakdowns.
