We're not saying this campaign made us want to go out and finally figure out once and for all what a fixed spread is, but we're not not saying that either. ADSS, the UAE-born trading platform, recently rolled out a sleek billboard campaign across Dubai with a single, simple proposition: you can trade gold with fixed spreads and zero withdrawal or commission fees. Amidst a financial services industry that at times appears intentionally complicated, the clear copy and unencumbered visual composition are remarkable for their simplicity and accessibility. The graphics are straightforward. A green to black vertical gradient background offers contrast without sensation of over-design, while the platform's name and the words The Ultimate Trading Destination tagline are consigned to the left-hand side in neat white. The real hero of the creative is the giant block of text that reads TRADE GOLD WITH FIXED SPREADS” in metallic gold and white, bookended by a phone screen mockup showing live trading activity. They also add “No withdrawal or commission fees”, adding to the temptation. The bilingual copy is reproduced crisply in Arabic, maintaining flow and symmetry across the whole hoarding size. It's the kind of advert that feels like it's speaking to both the seasoned trader and the financially curious passer-by who might've just Googled what is spread trading from the rear seat of an Uber. These hoarding billboards are positioned on one of Dubai’s busiest thoroughfares, Sheikh Zayed Road, not far from Emaar and Dubai’s financial pulse points. With high visibility to daily commuters, professionals, and traders-to-be, the campaign’s placement clearly targets the fintech-savvy segment and those looking for alternative income streams. It’s also strategically located near areas that are saturated with real estate and investment ads—making ADSS’s clean green visuals a refreshing shift from the usual lifestyle hype. The ad was revealed in the first week of September, all over hoardings.
