This report is based on continuous monitoring of outdoor campaigns across Greater Cairo, supported by proprietary data on visibility, frequency, and format distribution. Campaigns were classified by sector and medium, with a special focus on DOOH activations. Expert insights and market benchmarks were integrated to provide a well-rounded view of OOH performance and its evolving impact on Egyptian businesses. Occupancy Rate With a total of 19,050 outdoor faces monitored, only 2,565 remain available, while 16,485 are actively occupied, reflecting an impressive 86.5% occupancy rate. This high utilization level indicates that demand for outdoor advertising in Egypt is consistently strong, leaving limited vacant space across the market and underscoring advertisers’ reliance on OOH as a dominant communication channel. Industry Occupancy Rate Real Estate leads the market with 9,585 occupied faces, representing the largest share of OOH occupancy.FMCG ranks second with 1,112 faces, closely followed by Telecommunications with 1,074 faces.Public Administration contributes 791 faces, while Finance & Investment holds a solid presence with 624 faces.Hospitality (409), Healthcare (384), and Automotive (370) show notable activity in the market.Service-oriented sectors such as Foodservice (319), Arts & Media (316), and Education (275) enhance the diversity of the OOH landscape.Media & Broadcasting (254) and Consumer Electronics (222) maintain steady contributions.Industrial sectors, including Industrial & Technical Supplies (151) and Ceramics (100), represent smaller shares.The Others (499) category highlights a wide mix of advertisers outside the main sectors. Year-on-Year Analysis July 2025 recorded an occupancy rate of 86.5%, slightly lower than the 87.3% achieved in July 2024, reflecting a 0.8% year-on-year decline. While the dip is marginal, it suggests a stabilizing OOH market where demand remains strong, yet more competitive, especially with the increasing presence of DOOH formats and diversified sectoral activity. Month-on-Month Analysis July 2025 registered an occupancy rate of 86.5%, up from 85.6% in June, marking a 0.9% increase month-on-month. This rise reflects the continued momentum of Egypt’s OOH market, as advertisers strengthen their presence and sustain high demand across key sectors. Conclusion The July 2025 results reaffirm the strength and resilience of Egypt’s outdoor advertising market. Despite a slight year-on-year dip, occupancy remains impressively high, with real estate continuing to dominate and a wide mix of industries fueling market diversity. The month-on-month growth underscores advertisers’ confidence in OOH as a powerful platform to connect with audiences. With DOOH gaining ground and brands across all sectors leveraging outdoor visibility, the market is set to remain vibrant, competitive, and central to communication strategies in the months ahead.
