East Cairo billboards display a cryptic message ‘One / One’ in bold, spaced-out letters. Leaving passersby intrigued and curious to know what kind of project may be unveiled soon. The OOH campaign features a super simple design with a minimalistic approach, which creates intrigue and positions the brand as premium, exclusive, and sophisticated. The billboards showcase multiple visuals. One showing a simple water droplet with the phrase “every drop is ‘One / One’ , and another displays three stacked stones using the phrase “every stone is ‘One / One’. The taglines suggest uniqueness, rarity, and individuality, appealing to consumers who value personalisation, exclusivity, and authenticity. Visuals have the website and hotline positioned at the bottom right corner, posing as a clear call to action. The billboards don’t reveal anything about the project, serving as a teaser phase that aims to generate curiosity and buzz. Using earthy tones, the color scheme creates a grounded aesthetic and natural ambiance for the campaign. One of One is a real estate brand, launched in 2025, aiming to lead the market through trust, integrity, and people-centric approaches, creating value for stakeholders and communities. To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
