Real estate projects in Egypt stand as one of the country’s fast-growing industries, driven by urban expansions, government-led mega projects, and the rising demand. Amidst all that, SCKYLERS launched its very first project, OC, featuring OOH billboards across East Cairo. Following its previous appearance in August 2025. “Now you get the picture,” a phrase spotted across various billboards, leaving its meaning open to interpretation. While unclear, it successfully grabbed the attention of passersby, sparking intrigue and curiosity. Accompanying the message are two more visuals: one echoing the familiar unflinching stare from the previous campaign, and another revealing a glimpse of the project’s architectural design. These designs position the brand as modern, premium, and artistic. Moreover, the campaign’s color psychology conveys balance and sophistication while preserving the simple design, with sky blue adding a sense of serenity, trust, and freshness. Their use of clean typography, bold contrasts, and abstract visuals further enhances their image. According to SCKYLERS, OC is much more than just a development; it’s a destination, blending luxury retail, boutique offices, wellness clinics, and cultural hubs into one bold ecosystem. From designer promenades and creative workspaces to youth zones and high-end wellness, O.C. is designed to be New Cairo’s cultural and business heartbeat. To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
