Real estate developer Marseilia Group has appeared on the billboards of Greater Cairo with a new branding Out-Of-Home campaign. The campaign is limited in size and reach, though it strives to showcase the company’s strength with the various logos of the totality of the developer’s projects. Ad copy features a main slogan “20 years expertise… 100 years accomplishments”, with additional text that reads “We build lives” and the hashtag that translates for “Still going strong”. Launched during the first half of June, the campaign uses uni-poles, double-decker poles, and gates on selected locations across the Greater Cairo.
