This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for July 2025, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Fifteen out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns. Noteworthy Changes The Top Campaign report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for July 2025, highlighting visibility scores, sectoral distribution, and ad face classification. The data reveals a highly dynamic market, with the Real Estate sector overwhelmingly dominant—15 of the top 20 campaigns belong to real estate, including the five highest-scoring campaigns. Overall, occupancy stands at 86.5%, leaving 13.5% availability, reflecting strong demand across the OOH landscape. In terms of sectoral distribution, Real Estate leads decisively with 61.9% of all ad faces, far surpassing every other industry. The next largest contributors are FMCG (7.2%) and Telecommunications (6.9%), showing strong competition in consumer goods and connectivity. Other significant sectors include Public Administration (5.1%), Finance & Investment (4.0%), and Hospitality (2.6%). Moderate visibility is also observed in Healthcare (2.5%), Automotive (2.4%), and Foodservice (2.1%). Smaller but notable presences come from Arts & Media (2.0%), Education (1.8%), and Media & Broadcasting (1.6%), while niche categories such as Consumer Electronics (1.4%), Industrial & Technical Supplies (1.0%), and Ceramics (0.6%) round out the market. The “Others” category accounts for 3.2%, underscoring diversity but also reinforcing the overwhelming dominance of real estate. Top 5 Campaigns SKY AD. DEVELOPMENTS Teaser & Reveal The campaign began with a cryptic pre-launch teaser designed to spark curiosity and anticipation. Featuring a striking teal-blue backdrop and the bold phrase “SOMETHING UP & ABOVE – COMING SOON”, the visuals stood out across 145 ad faces, dominating the city and securing the campaign’s top ranking. Following this suspenseful teaser, the developer revealed Sky North with a full-scale launch campaign. Carrying forward the memorable slogan “Up and Above”, SKY AD. reinforced its brand identity with elegant, aspirational visuals. The main design features a woman gazing skyward, symbolizing freedom, elevation, and escape—fitting for a coastal destination. The project name “NORTH” appears in bold navy typography against serene sky tones, complemented by subtle branding details including the Sky AD. logo, hotline, and website. To maintain freshness, the campaign rolled out a variety of visuals, from striking landscape photography to vibrant striped and solid-color backdrops—all tied together by the same aspirational theme. With its strong presence, cohesive messaging, and sophisticated design, SKY AD. Developments has not only introduced Sky North but also reaffirmed its growing influence in Egypt’s real estate market, setting a higher standard for branding and visibility in the industry. TO-GTHER by GOLDEN VIEW DEVELOPMENTS Golden View Developments has returned to Greater Cairo’s OOH scene with a fresh campaign titled “TO-GTHER,” spread across 142 ad faces. Unlike its earlier project-focused campaigns, this rollout emphasizes emotional connection and community, highlighting “income-generating properties” as a core message. The visuals feature minimalist design, a calming palette, and a serene image of a woman holding a blue bird, symbolizing peace, elegance, and long-term value. Partnerships with Hilton Garden Inn, Regus, and Bird Nest reinforce the campaign’s appeal to investors and future residents seeking serviced apartments and flexible office spaces in New Cairo. With its refined message, strong branding, and wide visibility, Golden View positions real estate as more than just an investment; it’s a shared journey built on partnership and trust. Kinz New Zayed by MADAAR DEVELOPMENT Madaar Developments launched a new OOH campaign on 99 ad faces along the New Zayed City highway for its project, Kinz New Zayed.Building on the success of Azha Ras Al Hekma, the campaign evolves the tagline “Treasuring West”. The visuals use elegant monochromatic designs with desert tones, palm leaves, shadows, and geometric artwork. Typography takes center stage, with “KINZ” and “Treasuring West” conveying privilege and sophistication. Strategically placed billboards target commuters and investors, positioning Kinz as a cornerstone in New Zayed’s growth. BROUQ DEVELOPMENTS Brouq Developments has launched a new OOH campaign across 89 ad faces in Cairo, unveiling its latest residential complex in New Cairo. The serene visuals depict a mother and daughter sharing a sunlit moment, emphasizing family, warmth, and luxury living in line with the brand’s premium positioning. Concise copy highlights “Launching Now / New Cairo” and “Prime Location – AUC Avenue”, underscoring readiness and a sought-after location. Clear calls to action—hotline and website guide prospects directly. With emotional appeal, strategic messaging, and wide visibility, the campaign positions Brouq as a strong contender in New Cairo’s competitive real estate market. SHORES NORTH COAST by El Amar Group Shores North Coast has launched an OOH campaign across 74 ad faces, positioning itself as the ultimate Sahel experience. Hosted by Dhaffer L’Abdine, the campaign carries the strapline “Sahel, as it should be”, promising a refined, laid-back lifestyle in Egypt’s North Coast. The visuals pair two main designs: a man relaxing on a beach chair by the sea and the same man joyfully riding a scooter down a palm-lined path—both embodying carefree coastal living. Another key billboard shows vibrant lagoons and villas, reinforcing the resort-like identity. With a modern, summery design in lush blue tones, and a convenient payment plan offering 5% down with installments up to 10 years, Shores blends aspiration with accessibility, securing its spot as a luxurious yet attainable coastal destination. The July 2025 OOH landscape in Cairo underscores the undeniable dominance of real estate, both in volume and creative execution, with campaigns like SKY AD. Developments’ “Sky North” is setting new benchmarks for visibility and branding. Alongside Golden View, Madaar, Brouq, and El Amar, the sector continues to shape the city’s skyline not just with buildings, but with powerful storytelling and emotional resonance. While other industries maintain a foothold, the scale, innovation, and impact of real estate campaigns reaffirm their central role in driving Cairo’s OOH momentum. To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals. For a more in-depth analysis of July 2025's Market Insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
