Can a single glance make you crave a flavour you’ve never tried? That’s the challenge. Hunter Foods LLC’s OOH campaign sparks interest, highlighting its latest additions. Blending elegance with spice, the new flavours made their debut across Dubai’s streets in the first week of September. The campaign’s visuals evoke the appeal of heat and spice, with the flames and chilli peppers showcased, engaging passersby’s taste imagination of crunch and spice. Moreover, the vibrant red/orange flames, in contrast to the black background, further enhance this appeal. In addition, the spice meter on the left reinforces the heat factor, making it easy to decode the product’s spice intensity. Hunter’s Gourmet’s campaign strategically places three enlarged packaging products in the centre of the hoarding billboard, ensuring the product is the star of the campaign. Furthermore, the design uses a simple tagline “Chiili with taste” indicating that it's not just chilli for the sake of being hot; it’s got its own unique taste. The use of simple wording also ensures clear readability, even for drivers passing at high speed. On top of that, the word Gourmet elevates the snack beyond regular chips, appealing to health-concious, premium, and urban consumer segments. Hunter Foods is a Dubai brand launched in 1985, with sustainability at the core and responsible production practices. The brand believes the fresher the better, ensuring that every snack is crafted with utmost freshness and care. The brand is committed to avoid excessive stockholdings to reduce energy consumption, contributing to a greener environment. For extensive information on OOH campaigns, access INSITEOPEDIA and review its specialized sections that cover industry insights.
