In an industry where consumers are bombarded with hundreds of advertisements on a daily basis, Al Areesh has taken a bold step to stand out. Following their prior appearance, the new outdoor campaign, currently plastered on UAE’s billboards, is the perfect combination of vivid colors, modern lifestyle, and a compelling message that goes beyond ordinary food advertising. The billboard showcases young kids with VR goggles, holding a controller in hand, completely immersed in a virtual experience. Beside this photo, Al Areesh's Zango tortilla chip packaging becomes the focus point, with vibrant colors and a fun slogan Taste the Thrill with Zango. The campaign’s color palette plays a crucial role in its impact, combining deep blacks and purples as the background, creating a modern, immersive, almost cinematic feel. This innovative route introduces the brand to the world of excitement, gaming, and experience. Instead of providing snacks as another pleasure, the campaign introduces them to a life of thrills, where flavor is an experience. Al Areesh's billboard mixes entertainment culture with the advertising of Zango Tortilla, and therefore, the brand diverges from standard FMCG advertising. The campaign took off on the UAE’s hoarding billboards in the first week of September.
