East Cairo’s billboards now feature the Global Medical City, as the healthcare provider rolls out its first OOH campaign. Strategically placed in high-traffic areas, the campaign ensures maximum visibility. The visuals carry multiple messages, all centered around the promise of prioritising your health above all, featuring phrases like “Caring about healing” or “Whenever you need us, we’ll be right next to you,” enhancing the patient-centered hospital image. Accompanied by a 24/7 icon highlighting their constant availability, and the hotline, as a direct call to action, is placed boldly in the right corner, making it easily remembered. The design further emphasizes trust, calmness, and professionalism with its white and blue colored theme, while the presence of its partner, Al-Azhar University, reinforces credibility. Targeting Nasr city residents, the campaign is displayed across East Cairo, effectively reaching the intended audience. GMC is a partnership between Global Medical Solutions International (GMSI), a subsidiary of Yas Holding, and the Supreme Council of Al-Azhar, represented by Al-Azhar University, in Cairo. The hospital achieved an AAA accreditation under the International Healthcare Accreditation Standards, becoming the first hospital in Egypt to receive it. The hospital aims to establish itself as the premier medical city in the MENA region, driven by an unwavering commitment to providing world-class medical services across all specialties. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
