With summer almost here, leading Egyptian developer Landmark Sabbour has come back to the city roads to present their latest project: a new beach resort in Al Sahel. Under the name of ZOYA, the campaign is made up of colorful monochromatic ads following the zen principle of contrast. The outdoor initiative focuses on the branding of the project as the first step, without disclosing any details except for the location – Ghazala Bay. The campaign was launched towards mid-June and uses double-decker poles, billboards and mega signs on strategic locations of Greater Cairo.
