Cairo’s billboards are lit up with a fresh, creative campaign from Andalusia Hospitals, cleverly blending healthcare with summer lifestyle visuals. The campaign’s slogan, We’re coming with you, is the core message, a reassuring promise that Andalusia Hospitals’ care and services extend beyond the walls of the hospital, following people wherever they go, even on their summer vacations. Following their prior appearance, the new billboards vividly depict doctors, ambulances, and families seamlessly integrated into beach and summer surroundings. From a doctor lounging atop an ambulance floating on water with binoculars, to families relaxing on the beach with medical support in the background, the pictures cut between fun summer setting and solemn healthcare assurance. This strange mixture makes the campaign instantly attention-grabbing. Instead of the standard stern, clinical imagery that readily comes to mind when people think of hospitals, Andalusia used a lighter, lifestyle-driven approach more appealing in Egypt's summer. The message “We're coming with you at home, to sokhna or to sahel” is strong, highlighting how whether in the city, beach, or highway, Andalusia Hospitals stand ready to serve. The addition of their mobile app “Dot Care” underlines this accessibility, where medicine is as close as your phone, anytime, anywhere. The campaign is not selling healthcare services; it is selling peace of mind. By showing doctors in laid-back summer settings, it promotes that medical care is not only within reach but also within access and willing to accommodate patients' lives. The contrast of doctors and ambulances on beaches grabs attention automatically. It breaks away from typical medical ads and stirs curiosity. Check out (MOOH), a dedicated media intelligence agency and analysis system active in Cairo & Dubai, to find out more information about this campaign.
