The Out-of-Home (OOH) scene across the UAE remained vibrant in July 2025, with industries competing for audience attention through both traditional and digital formats. According to recent tracking, Real Estate once again emerged as the most active player, driving 17 campaigns across billboards, digital screens, and large-format sites. This reinforces the sector’s long-standing dominance, as developers continue to leverage OOH to showcase new projects and cement brand presence in a competitive market. Our insights into this dynamic landscape are built on close observation of Dubai, Sharjah, and Ajman—where traffic flow, city energy, and strategic billboard placements shape how brands connect with audiences every day. By combining on-ground monitoring with digital tracking, we captured not only where and how often campaigns appear but also the impact they create. Enriching these findings with mobility and demographic data, then cross-checking for accuracy, allowed us to transform raw observations into a clear picture of brand activity and market trends across these three thriving emirates. Sector Highlights Leading the scene, Real Estate dominated the OOH landscape with 17 campaigns, continuing to prove its unmatched presence in Egypt’s advertising market. Close behind, the Automotive industry rolled out 10 campaigns, many of which showcased the latest 2025 and 2026 model launches — from sleek electric crossovers to high-end sedans, all emphasizing the power of outdoor storytelling and visibility. In third place, Entertainment delivered 6 campaigns, driven by movie premieres, esports events, and seasonal activations that kept audiences engaged throughout the summer. Meanwhile, both Furniture & Interiors and Hospitality & Tourism maintained strong visibility with 4 campaigns each, reflecting consistent demand for lifestyle and leisure-focused exposure. Adding more variety to the market mix, Jewelry sparkled with 4 campaigns, while Mobile Apps followed closely with 5, underscoring the growing importance of digital platforms. Other contributors included Cosmetics & Personal Care (2), Mobile Devices (2), Banking (2), Financial Services (2), Foodservice (3), and smaller yet notable appearances from Fashion Wear (1) and Food & Beverages (1) — together painting a well-rounded picture of an active and diverse OOH market. First-Timers on the OOH Stage July 2025 didn’t just see returning advertisers but also welcomed a wave of fresh entrants making their debut on the UAE’s OOH scene. These first-timers reflect the growing diversity of industries tapping into outdoor advertising, from real estate and FMCG to tech and lifestyle. Notable new appearances included A G Properties, Beeah Group, Vyom, Fresha, Baby Joy, Effective, Grand Polo Club & Resort, LMD Real Estate Developer, My Blend, and Takmeel Developments. In total, 10 brands launched their first-ever OOH campaigns this month, representing 13% of all July activity. This underscores the medium’s expanding appeal and its ability to attract both established players and emerging names looking to make a mark. Emirates Snapshot Out of 68 campaigns tracked in July 2025, Dubai dominated with 63 campaigns (79.7%), reinforcing its role as the beating heart of the UAE’s OOH activity. Sharjah followed with 12 campaigns (15.2%), while Ajman recorded 4 campaigns (5.1%), highlighting more modest but growing participation. Formats in Focus When it comes to format dominance, Hoardings remained on top with 33 placements, proving their unmatched visibility on highways and high-traffic zones. Digital Screens followed with 29 placements, underscoring the region’s growing shift toward Dynamic OOH (DOOH)—particularly in Dubai’s premium districts. Uni-Poles (15 placements) also retained their presence, while Bridge Billboards and Mega Coms (7 each), along with Lampposts (6) and Wall Wrapping (3), added variety and scale to campaigns. Key Takeaways Real Estate dominated with 19 campaigns, making it the top OOH investor in July 2025. Automotive followed with 13 campaigns, capitalizing on new 2025/2026 model launches. Entertainment came third with 9 campaigns, driven by movies, esports, and seasonal events. Furniture & Interiors and Telecommunications each recorded 8 campaigns, maintaining consistent exposure. Other industries like Banking, Jewelry, Cosmetics & Personal Care, and Hospitality contributed smaller numbers but added diversity to the OOH landscape. Conclusion As competition intensifies, July 2025 highlighted a multi-sector OOH environment where tradition meets innovation. From towering hoardings to dynamic digital screens, and from real estate dominance to the rise of automotive storytelling, the UAE’s cityscapes continue to evolve as living canvases for bold creatives. Dubai remains the epicenter of this activity, but Sharjah and Ajman are steadily carving their share, ensuring the country’s OOH market remains as diverse and dynamic as its audiences.
