With real estate projects dominating Greater Cairo’s billboards, capturing attention has become a challenge. Yet, El Gabry Developments’ new OOH campaign breaks through the clutter, grabbing the attention with serene visuals. This follows the developer’s previous April 2025 appearance. Lac Ville’s campaign targets Zayed’s residents strategically placed in Zayed and October billboards, successfully reaching its intended audience. The campaign presents two distinct visuals, the first one depicting a realistic image of the villas, pools, and greenery, evoking an aspirational lifestyle. More than promoting homes, the imagery conveys the upscale, serene, and modern living environment. Furthermore, the Arabic tagline translates to “Life started here,” evokes an emotional connection, suggesting that purchasing here isn’t just an investment but the beginning of a new chapter in life. Moreover, the second billboard is corporate-focused, featuring El Gabry’s portfolio of projects like IRA, Majorelle, and The 8. This builds credibility and trust, showcasing the multiple successful projects they already have. With its minimalistic, clean, and elegant design, the campaign addresses high-end clients who appreciate exclusivity and sophistication. Both billboards share common elements, including a clearly displayed hotline as a call to action, making it easy to get in touch. Additionally, the tax registration details further enhance trust and underscore the brand’s legitimacy. Lac Ville is a luxurious residential compound in New Sheikh Zayed City, scheduled to launch in December 2026. The compound is a mix of modernity and modern luxurious architectural designs. Offering vast green spaces, crystal lakes, and calmness. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!
