The D/OOH advertising scene in August was so dazzling with celebrity power that it could not fit into just one article. This month saw an extraordinary mix of solo icons, dynamic duos, and ensemble casts taking over Egypt’s billboards. From football legends to beloved actors and musical icons, brands leaned heavily on personalities who embody cultural relevance and mass appeal. Here is Chapter 1 of our coverage, featuring the campaigns that turned heads and redefined the role of star power in outdoor advertising. Amr Diab | Two Campaigns, Double the Impact Amr Diab was the undeniable star of August, appearing in not one but two major campaigns that dominated Cairo’s billboards. Both collaborations showcased his enduring charisma while highlighting the family bond that strengthens his appeal. Over the years, Diab has been no stranger to Egypt’s telecom scene. He was once the iconic face of Vodafone, and before that he partnered with Mobinil, which is now Orange. This long-standing presence across rival networks only reinforces his unmatched influence and timeless appeal in the advertising world. Pepsi | Amr Diab & Abdallah Diab Pepsi’s “Yalla Summer” campaign delivered a split-scene celebration of day and night. Abdallah Diab embodied daytime relaxation by the sea, while Amr Diab brought evening energy with a festive atmosphere. A bridging hand holding Pepsi cans tied both worlds together, reinforcing the brand’s promise of fun, connection, and family spirit throughout every summer moment. Orange | Amr Diab & Jana Diab Orange lit up the city with a warm and vibrant campaign featuring Amr Diab alongside his daughter Jana. Bathed in the brand’s signature bright orange, the visuals radiated joy and summer energy. With the tagline, “The song that stole your heart is now the song of summer,” the campaign blended emotive storytelling with youthful freshness, connecting generations through music and technology. Oppo | KAKA OPPO launched a striking D/OOH campaign for the Reno14 Series 5G, featuring Brazilian football legend Kaká, who brought his global star power to the screens. The visuals used bold colors, sharp contrasts, and graphic outlines that instantly captured attention, while Kaká’s presence seamlessly bridged his sporting legacy with OPPO’s promise of advanced technology. This connection was further strengthened by the subtle integration of UEFA Champions League branding, which reinforced the brand’s global sports partnership. Through this synergy of tech, talent, and sport, OPPO created a campaign that turned outdoor screens into impactful moments. Lux | Yasmin Sabri Beauty, elegance, and timeless allure perfectly describe Yasmin Sabri. Lux chose her to represent the brand, highlighting sophistication and natural beauty with a minimal yet powerful presence. Every glance radiates confidence and aligns seamlessly with Lux’s long-standing image of refinement and radiant skin. Sabri is no stranger to representing brands. Her portfolio ranges from international names like Cartier in the UAE to local household favorites such as Chipsy in 2018, Vodafone in 2020, Etisalat in 2021, Persil, and Perwoll. This rich history of collaborations underscores her versatility and the trust brands place in her as a symbol of elegance and influence. Nawy | Ahmed Dawood & Mohamed Shaheen Cairo’s skyline took on a sci-fi twist with actors Ahmed Dawood and Mohamed Shaheen in futuristic lab coats inside a glowing research facility. The bold offer, “Get your home in 2 days, pay later,” stood out in cyan and orange-red tones that reinforced speed and flexibility. With its cinematic visuals and celebrity charisma, Nawy turned real estate advertising into an engaging story commuters could not ignore. Chery | Mohamed Hany & Mostafa Shobeir This campaign spotlit the Tiggo 8 Pro Max, endorsed by Egyptian football stars Mohamed Hany and Mostafa Shobeir. By tapping into their strong influence among youth, Chery reinforces the SUV’s image of strength and reliability, while leveraging football’s unrivaled cultural impact in Egypt to create instant recognition and emotional connection on the OOH scene. Eva | Myrna Nour El-Din Eva Natural Glow Deodorant painted Cairo’s streets with vibrant visuals starring the radiant Myrna Nour El-Din. Surrounded by sleek bottles enriched with vitamins C, E, B3, and B5, Myrna conveyed effortless beauty and everyday confidence. The campaign resonated with modern women by combining odor protection with skin-tone enhancement, reaffirming Eva’s commitment to natural-inspired skincare. Ferozah | Radwa El-Sherbiny The Ferozah Jewellery campaign unfolded with elegance and precision, beginning with a teaser and then revealing TV host Radwa El-Sherbiny in pristine white attire. Against clean and minimalist backdrops, her poise and charisma amplified the brilliance of Ferozah’s gold necklaces, bracelets, and rings. The visuals blended modern sophistication with timeless craftsmanship, making a strong statement about confidence and personal style. Fury | Mido Fury Energy unleashed an electrifying campaign featuring football legend Ahmed Hossam Mido. Set against bold black and gold visuals, the campaign spotlighted Mido while tapping into Egypt’s passion for the Premier League with its Chelsea FC connection. The call to action was simple yet exciting: scan the bottle cap for a chance to win a trip to London. This combination of star appeal and aspirational reward created high impact. Midea | Rodri & Erling Haaland Global football sensations Rodri and Erling Haaland gave sports fans their share of stardom in Midea’s campaign. Their presence on Cairo’s billboards elevated the brand’s visibility with instant credibility and mass recognition. By celebrating performance, strength, and cutting-edge home technology, this collaboration merged Egyptian streets with international sports culture in a way that was impossible to miss. Vodafone | Ahmed Dash, Mohamed El Sharnouby, Salma Abu Deif, Wegz, and Tara Emad Vodafone Egypt assembled a cast of young stars, including Ahmed Dash, Mohamed El Sharnouby, Salma Abu Deif, Wegz and Tara Emad, to celebrate friendship and togetherness. The tagline, “The Winning in Having Friends,” was brought to life in bold and modern typograph,y while the trio’s vibrant energy resonated with audiences. Their presence emphasized Vodafone’s positioning as a lifestyle brand that champions connection as much as communication. Sting | Afroto Sting’s electrifying campaign lit up Cairo with bold neon visuals and bursts of dynamic energy. Rapper Afroto stood out within the star trio, adding his edgy persona to amplify Sting’s bold claim of being the “king of energy.” This collaboration spoke directly to younger audiences who aspire to ambition, drive, and individuality. Seven | Asser Yassin, Abbas Abul Hassan, Mohamed Abdelrahman Seven returned to Cairo’s billboards with a playful yet powerful campaign featuring Asser Yassin, Abbas Abul Hassan, and Mohamed Abdelrahman. Their charismatic presence reinforced the app’s promise of “everything in installments,” from watches and cars to homes and yachts. By blending style, aspiration, and humor, the ensemble made financial planning approachable and appealing. Conclusion August’s OOH scene proved that celebrity presence remains one of the most powerful tools in brand storytelling. From iconic family pairings to international legends and dynamic ensembles, Egypt’s billboards became more than just advertising space; they transformed into cultural stages where music, sports, fashion, and lifestyle converged. Each campaign not only amplified brand visibility but also tapped into shared emotions, national pride, and generational connections. And if this dazzling lineup is any indication, the role of star power in outdoor advertising is only getting bigger. Stay tuned for Chapter 2, where we uncover even more campaigns that lit up the city with charisma and creativity.
