Rock Capital 1 has returned on Greater Cairo’s billboards with a bold OOH campaign, declaring the landmark fully ready for operation. Positioned as the biggest administrative building in the Governmental district in the New Capital. This follows its previous presence in July 2025. The ad campaign showcases a realistic image of the administrative powerhouse, instilling trust by presenting the project in its true form. Adding to its prestige, the campaign highlights that the landmark is designed by Hazel Wong, the visionary architect behind the iconic Emirate Towers and executive director of renowned WSW Architects. The campaign gives elegant vibes through its dark theme and polished structure, showcasing the brand and project’s logo alongside its location, New Capital, hotline, and the phrases “Ready to operate” and “Green landmark.” Rock Developments secured a prime location for the project, proudly displayed on the billboard as the #1 Address in the Governmental district. The campaign is strategically spread across Cairo’s highways and key hotspots such as Youssef Abbas in Nasr City and Suez Road. Founded in 1978 by Eng. Samir Doss, El Batal Investments grew from modest beginnings into one of Egypt’s most trusted real estate developers, with projects spanning Cairo, new districts, and Canada. Building on this legacy, the real estate giant, Rock Developments, introduces a fresh, customer-focused vision to redefine industry standards and deliver lasting value. Curious to reveal more information about Rock Capital 1’s OOH campaign? Find out through MOOH (Monitoring Out-of-home), Cairo’s dedicated OOH media intelligence company, to uncover the OOH types, kinds, media plan, budget, locations, and more.
