Yasmine Sabri takes center stage in LUX’s newest OOH campaign, bringing a touch of glamour and sophistication to Cairo’s billboard following the previous campaign that was released in September 2024. The brand is part of Unilever’s globally renowned brands. The international soap brand rolled out a multi-channel campaign, strategically placing its visuals across highways and bustling hotspots, including the Ring Road and 6th of October bridge, guaranteeing standout exposure. Complementing its OOH presence, the brand unveiled a striking booth at District 5, where Yasmine Sabri, alongside prominent influencers and bloggers, made an appearance to celebrate the launch of the product. The campaign captures attention with its simple yet elegant approach, showcasing the logo, product, and the tagline, “Fragrance lasting for 30 hours.” The layout is elevated by Yasmine Sabri, who wears a minimalist outfit with understated makeup and a natural smile, radiating elegance in its purest form. Accompanied by a ‘New’ tag announcing the latest addition to LUX’s collection. The campaign further amplifies its message through shades of purple, aligning with the brand’s identity. Today, LUX is featured as one of the pioneering cosmetics and personal care brands. Its parent company, Unilever home to 125,000 people across the world, manages a portfolio of iconic brands including Comfort, Dove, and Knorr, reaching over 190 countries with a shared goal to brighten everyday life for all. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!
