Back-to-School season just got more fun! Crocs, the iconic footwear and accessories brand, has made an appearance on the DOOH screen. With the new academic year around the corner, Crocs has stepped into the spotlight to bring a playful twist to school essentials. Known for its quirky yet comfortable style, the brand is now reaching students not only with its footwear but also with a back-to-school campaign that highlights practical and stylish accessories. The campaign showcases vibrant backpacks paired with Crocs’ signature charm. Displayed across Dubai’s busy digital billboards, the visuals are simple yet effective, featuring classic designs that resonate with students gearing up for university life. The message is clear: Crocs is more than footwear—it’s about adding personality and comfort to everyday routines. What makes this activation even more engaging is the promotion attached. Shoppers can get a free backpack set with their purchases, making it a clever way to connect with the student community while driving footfall to stores. Crocs’ earlier campaigns in Dubai highlighted the brand alongside Club Apparel and other lifestyle names like Dune and Skechers. This latest back-to-school push continues the momentum, positioning Crocs as a lifestyle staple for young consumers who want to start the semester in style and confidence.
