The start of the new school year has sparked competition among schools and nurseries, all competing for prime billboard space to promote their superior curriculum and attract new students. Nestled among high-end brands, Odyssey Nursery secured prime screens to showcase its world-class preschool education programs to parents and crafted its entire identity The ad explicitly names Reggio Emilia Approach as an internationally renowned, child-centered philosophy that emphasizes exploration, creativity, and respect for the child's voice, speaking to discerning parents seeking more than traditional daycare, who seek a specific, research-based educational journey. Additionally, the ad highlights a marketing hook: A HUNDRED WAYS TO SHINE. It speaks directly to parental hopes and dreams, promising education, nurturance, and the unlocking of each child's unique brilliance, as a powerful emotional pull, the ad prominently showed a direct link 800REGGIO for interested parents The advertisement generally aligns with nurseries racing to appear at this time of the year on billboards declaring their curriculum. It's worth mentioning that Odyssey Nursery is a chain of eight early learning environments in the UAE that follows an American curriculum, incorporating the Reggio Emilia approach. They provide care for children from infancy to early childhood, including babies, toddlers, and preschoolers, focusing on personalized learning
