Known for its monthly appearances, KFC invaded Dubai, Sharjah, and Ajman’s streets with its new D/OOH campaign featuring their new product, Game Box, spotted in the first week of September. The international brand showcases its campaign on digital screens, lampposts, and uni-poles, strategically placed on highways, public hotspots, and near KFC branches. Targeting Gen Z and Millennials, the D/OOH campaign cleverly connects KFC’s food offerings with the gaming society by introducing the “Game Box,” highlighting “Free in-game credits.” Using two different approaches, the billboards show different game-style characters, one realistic, while the other is a more fantasy/action-based character.The campaign features KFC as more than a food service, but an experience tied to entertainment and fun. It leverages reward psychology by emphasising the purchase with instant food appreciation, along with extra game credits, keeping the design simple with a few words, which works well for passersby and pedestrians to see well, while passing. In MENA, KFC is operated by Americana Group, taking franchise rights from Yum! Brands, the owner company based in the US. Therefore, Americana Group manages KFC’s outlets locally, handles marketing campaigns, adapts menus to fit regional tastes and dietary needs, and manages supply chains, staffing, and daily operations. Discover detailed foodservice OOH campaigns insights in INSITEOPEDIA
