Following its previous OOH campaign last June, which highlighted its expanded store network, Polo Club Beverly Hills once again led the billboard presence, showcasing a fashionable back-to-school collection. The ad bursts with youthful energy, showing stylish students standing on podium blocks, emphasizing achievement and confidence. Against a royal blue background that reflects energy, creativity, and a dynamic presence, the campaign showcases the Polo Club's latest Back to School Collection as a perfect blend of preppy style and practicality. The consistent central white billboard prominently displays the brand’s iconic horse-and-rider logo, ensuring brand recall and speaking to families preparing for the new school year directly The campaign introducing the collection utilizes hoarding billboards located along a busy roadway to guarantee maximum visibility for passersby, effectively Notably, Beverly Hills Polo Club's last OOH campaign successfully reinforced its reputation for timeless style that appeals to every generation, making the back-to-school season a great chance for students to show off their dress style Throughout the fourth week of August, the Polo Club Beverly Hills billboards lined Ajman's main roads
