Egypt's skyline is once again on fire with a powerful message of control and ambition as UFAR Group debuts its latest out-of-home campaign. Operating across three of Egypt's strongest platforms (UFAR Real Estate, UFAR Petroleum Services, and UFAR Media Agency), the group's strategy has always been to build strong, long-term brands with its clients. This campaign conveys that vision for real estate, presenting UFAR not just as a services company, but as a unifying presence across Egypt's economy and culture. With its striking navy and gold color palette, the campaign says volumes more than visibility. At the heart of the visuals is UFAR Real Estate’s brand identity: a contemporary, geometric logo together with the tagline United For A Reason. This mantra is extrapolated in the campaign's core message, Bringing Power Back to Build Trust…, a positioning around empowerment, credibility, and leadership. The creative direction employs bold contrasts and simplicity in design, with the dark blue background serving as a commanding canvas, while the gold typography communicates wealth, prestige, and stability. Adding a softer layer, the handwritten Bringing introduces a human and personal touch, softening the overall corporate, bold look. Strikingly placed across New Cairo and principal highways, the campaign will have high visibility among decision-makers, commuters, and industry players. The inclusion of a QR code bridges the gap between offline presence and digital engagement, inviting the audience to learn more about UFAR services. By adopting simplicity, scale, and symbolism, UFAR's OOH presence can successfully translate its values into a visual language of power, unity, and trust, illustrating once again why it is a name to contend with across industries. For deeper insights into this campaign, including formats, locations, budgets, and media plans, visit MOOH, the out-of-home monitoring and intelligence platform covering Cairo and Dubai.
