Launched as a sequel to their World Cup TV commercial, WE ‘the official sponsor to our National Football Team in the World Cup’ has hit the billboards with a new outdoor campaign. The campaign is massive, with the brand’s leading ambassadors Ahmed Ezz and Karim Abdel Aziz as the faces of the ads. Both Egyptian stars are featured along with ad copy that promises viewers “We will deliver your voice to Russia”. Using large uni-poles, gates, serials, double-decker poles, billboards, and mega signs in various locations across Greater Cairo, the campaign has been spreading since the second week of June.
