Pledge Development has dominated West Cairo’s billboards with a new D/OOH campaign to launch its latest compound, White Residence in Sheikh Zayed. This follows its previous appearance in August 2025. The campaign features a female model in a relaxed pose holding a white flower, symbolizing the compound’s name. It is strategically distributed across Sheikh Zayed and nearby areas such as 6th of October streets and El Wahat Road, directly targeting local residents. The billboard’s visual showcases the project’s name “White Residence” above the model, with the brand’s logo at the top right corner, accompanied by the phrase “launching now in Sheikh Zayed” placed at the top left corner. Moreover, on digital screens, the flower emits a yellow glowing effect, instantly capturing the attention of pedestrians and passersby. The campaign’s color palette leverages the psychology of white symbolizing purity and new beginnings, while the green evokes harmony, perfectly mirroring the identity of White Residence as a refined and tranquil living destination. Pledge Development was founded in 2014, and over the past decade, the real estate company has successfully launched various projects like West Dunes compound and Mouj. Their projects range from residential towers with up to 13 floors to standalone buildings and luxurious villas. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
