As the new school year begins, it’s time to pack those backpacks, prepare the notebooks, sharpen the pencils, and make Nutella, the beloved hazelnut cocoa spread, a staple in students' lunchboxes. It also brings families together for joyful breakfasts and friends during school breaks, creating cheerful and memorable moments that will last throughout the year. Following their previous campaign in Ramadan 2024, the brand has launched an eye-catching DOOH campaign throughout Dubai, inviting chocolate lovers to seize the opportunity to win up to 10,000 dirhams. The visuals on the digital screen evoke the feeling of having a refreshing school morning breakfast featuring a Nutella toast and juice, alongside the announcement, “Get a Chance to Win Up to 10,000 Dirhams Per Winner.” The Nutella jar is adorned with playful doodles of school supplies, perfectly capturing the essence of the “Back-to-School” theme. It’s worth mentioning that the fiscal year of the Ferrero Group sales, ending August 31, 2024, reported a consolidated turnover of EUR 18.4 billion, representing an 8.9% increase compared to the previous year.
