When you look at the Citizens School D/OOH campaign, you can really see how they’ve used both mediums, static and digital screens, to make a big impact. The visuals instantly grab attention, pairing bright colors with lively images of children, which perfectly reflect the school’s message of unlocking skills and empowering choices. Citizens School has a history of embracing innovative approaches to education, and its marketing reflects that same spirit. In their previous campaign, the spotlight was on entrepreneurial education, a theme that set them apart in Dubai’s competitive schooling landscape. This time, the focus shifts toward empowerment and inclusivity, with the clear call-to-action of “Admissions Open” placed front and center. The blend of purple and orange backgrounds on digital screens and hoardings gives the billboards a fresh, approachable identity, while the creative typography of “CITIZENS” acts as a playful yet professional anchor for the message. Children featured on the billboards are positioned as the face of possibility, embodying the school’s promise to develop skills and expand choices. By combining strategic placements across the city with eye-catching designs, Citizens School continues to use outdoor advertising as a key tool for building trust with parents and standing out in Dubai’s education sector.
