Dubai roads just became more glamorous with the new outdoor campaign by POF Rental, grabbing the attention of travelers and visitors alike. Situated on a busy section of Sheikh Zayed Road, the billboard proudly announces the brand as a Luxury & Sports Car Rental Platform, conveying its principal offering at once to the city's auto buffs and adventure-seekers. The billboard's design is straightforward yet powerful. By featuring high-end automobiles like a bright yellow high-end vehicle and a red sports car, POF Rental creates a visual connection with the indulgent lifestyle for which Dubai is renowned. The color contrast between the vehicles and the bold typography ensures the message comes across in the midst of the city's crowded visual din. The text “POF Rental” is front and center, framed by the tagline in both English and Arabic, “Luxury & Sports Car Rental Platform”. The billboard is not an advertisement, but an invitation to a lifestyle. It creates a connection between the brand and speed, status, and elegance. The latter all being values that resonate strongly within the luxury-oriented culture of Dubai. The campaign took off on the UAE’s bridge billboards in the fourth week of August.
